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DEMOGRAPHIC 
RESEARCH
Target market
  • 18-40 fashion focused clients. Womanwear trends towards fashion and celebrities. 
Products
  • Women swear, Menswear, footwear and accessories, basic fashion pieces. They always looking for something new.
  • Mostly women between 20-35 years old.
  • Search for Collections who are not classifying like classic stuff. Better for extravagant and trendy people. 
  • 11 stores and 200 employees now. 
  • The team is probably the most important thing. 
  • Clients who get the same values of new and trend.
3D LOGO
Color Code 
  • Red and Grey symbol of Energy / woman / sobriety / confidence / fashion 
Design 
  • Complexity / conscientious / fashion
SOCIAL MEDIA
STRATEGY
Akira is a brand firmly established in Chicago but competition is hard in the Clothing environment.
That’s why we decided for the company to create a new campaign on social networks.
 
To do this, we have improved the Facebook page, twitter account and a Pinterest page to present all the new models and all new costumes designed and created by Akira’s designers.
 
To increase the impact on social networks, we decided to create a hashtag. The goal is to get people talking about the brand and appeal to the public to react. Partnership with NGO that fight against breast cancer.
#Akichristmas.
 
Each product sold during the Christmas holidays will be donated a percentage to the NGO fund for the fight against cancer.
 
Presentation of Discount / Forum / Partnership campaign / events 

 

 

MOBILE
application
DIGITAL
BILLBOARD
NEW STORE

Location 

  • For its new store, we decided to establish ourselves at the Michigan Avenue. Many movement, many tourists.          The place is ideal for attracting a large target.

  • The location is expensive but it is a beneficial investment for Akira. 

  • In view of the number of store the brand already has, the investment is reasonable.

 

Layout 

  • In terms of arrangement, we want a store on two floors to give a sense of high but maintaining this exclusive and dynamic value.

  • Beautiful brand with wide aisle to hunt clothing.

  • A central payment area that still gives the idea of dynamism.

Commercial

© 2014 by Start me up. 

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