DEMOGRAPHIC
RESEARCH
Presentation
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Restaurant for Breakfast, Lunch and Brunch in Chicago
Target
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The target is very large: families, workers, couples, friends.
Primary
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Young people and student from middle class.
Secondary
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Family with children from middle class.
On Yelp:
NEW LOGO
3D LOGO
Color Code
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Red and Black symbol of Sobriety / Gluttony / Chic and Modern
Design
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Berries / Strawberry / Elegance
SOCIAL MEDIA
STRATEGY
The objectives:
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Restaurant popular
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To attract new clientele.
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To create customers loyalty.
Facebook is the social media the most popular. We have already 16 139 fans but we want more …
For the profile picture we use the logo of the company and for the cover a picture of a dish.
We want to make attractive the facebook page, so we post every week a photo of a new dish or some promotion.
Moreover we want to organize challenge to boost the page.
For example: sharing games: 3 people who share the facebook page will have a free meal in the restaurant.
Twitter is also a very popular social network. The goal is to create a hashtag that can also be found on facebook and instagram ... #b&b
Batter & Berries have a twitter account.
We want to change and modernize the page.
Food pictures become increasingly popular on social networks. It is therefore important to put on Instagram the most beautiful pictures of our dishes.
This page is use to share our photo, share with our fans and organize games contest
Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests.
Batter & Berries doesn’t have any account.
I create one to: share our photo, share with our fans and to share with other company, is more professional than Instagram
PCC ADDS
MOBILE
application
DIGITAL
BILLBOARD
For the digital billboard, we chose to make a short video (12 seconds) for Christmas festivities, to wish a happy Christmas to our customers.
This campaign will be displayed in the subway stations, particularly the stations closest to the restaurants.
Commercial
It’s a 1:32 minutes video.
It present first the city of Chicago, where come from Batter and Berries. Then the city of Paris, where the company will open.
We discover the typical dishes of the restaurant in the images.
We choose a captivating music.