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DEMOGRAPHIC
RESEARCH
Presentation
Chez Gladines, there are 5 restaurants specialized in the southwest cooking located in Paris. There are Basque specialties offering traditional, simple and authentic dishes.
Target market
NEW LOGO
3D LOGO
Chez Gladines.jpg
ANCIEN LOGO.jpg
LOGO3D.jpg
Chez Gladines.jpg
1/3
SOCIAL MEDIA
STRATEGY
Chez Gladines Page Facebook.jpg
pages fb - recherche.jpg
Chez Gladines instagram.jpg
Chez Gladines Page Facebook.jpg
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PCC ADDS
Food Reporter.jpg
PCC facebook.jpg
Food Reporter.jpg
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MOBILE
application
Process Chez Gladines - Home.jpg
process appli - yelp.jpg
Process - Our Specialties.jpg
Process Chez Gladines - Home.jpg
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DIGITAL
BILLBOARD
Chez-Gladines---Digital-Billboard.gif
Commercial
In Gladines had a its own logo but as a customer and consumer, the Basque specialty is not recognizable through its former logo. Therefore, Start Me Agency has designed a new logo and a 3D logo of the Basque Country, ferias and Bayonne celebrations with the colors: red, black and white.
Color Code
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Red, Black and White
Design
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Symbols of Pays Basque, FÊTES DE Bayonne, Ferias
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Drawing
Chez Gladines hasn't a Facebook Page. It created 5 Facebook Page to communicate the different locations and the reviews of its restaurant in Paris.
Objectives
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To increase the communication of this restaurant
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To get a good reputation and a better visibility
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To create customers loyalty
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To attract new clients (to appeal to american customers)
Start Me Agency has created a gif for the Digital Billboard of Chez Gladines.
This digital billboard will be broadcast in Chicago in several districts such as The Loop, Lincoln Park and Wicker Park. American people can't recognize this Basque specialty because it's their first time in the US area. That's why, Start Me Up has included symbols of Pays Basque.
Time: 1'18
Objective
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The American People wants to travel through France and Pays Basque
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To acquire new clients and to increase the reputation of this Basque restaurant
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